
Leigh Sorensen is General Manager, Industry Relations at Tourism Australia (TA), with over 25 years of experience shaping Australia’s tourism landscape. At Tourism Australia, Leigh has led major initiatives including the establishment of the Industry Relations business unit, the transformation of the flagship Australian Tourism Exchange and the design of some of TA’s leading industry development and trade engagement strategies across key international markets. His career spans leadership roles in destination marketing, international distribution, and industry development, with a proven track record in driving visitation growth, forging global partnerships, and delivering high-impact industry programs. Leigh is passionate about collaboration, innovation, and strengthening Australia’s position as a world-class tourism destination.