Scale your business, strengthen owner trust, and prepare for what’s next
If you manage properties for others or lead a growing STR business, this track is designed to help you:
- Build systems that scale
- Retain and win better owners
- Reduce risk and improve operational maturity
- Stay ahead of where the industry is heading
Must-Attend Sessions
- What Matters Now: Aligning the STR Industry for What’s Ahead
Start with a clear view of the challenges, opportunities, and priorities shaping the industry.
- Travel Trends 2026: What’s Shaping Demand Right Now—and What It Means for Your Business
Understand how macro trends, market pressures, and demand shifts will impact your portfolio.
- What STR Can Learn from the World’s Best Hotels: Systems and Standards That Scale
Learn how leading hospitality brands design and deliver consistent, scalable service.
- Building Leadership Teams That Scale
Move beyond founder-led operations and build a team that can support growth.
- AI Build Lab for PMCs: Know Your Portfolio, Win Better Owners
Build a practical AI-powered system to analyse performance, identify top owners, and drive retention.
- Owner Trust is Everything: Trust Accounting for Growth, Retention & Scale
Understand the systems required to manage owner funds properly—and why this is becoming a defining factor in trust and growth.
- Cyber Security for STR Operators: Protecting Data, Payments & Your Brand
Identify your biggest vulnerabilities and build a practical security plan for your business.
- Mastering the Booking Mix: Direct, OTA & Demand Strategy
Learn how to balance channels and optimise revenue across your entire portfolio.
- The Future of Distribution: From Search to AI—and What You Must Do Next
Understand how AI is changing discovery—and what you need to do to stay competitive.
What You’ll Walk Away With
- Clearer operational systems
- Stronger owner trust and retention strategies
- Better visibility into performance
- A roadmap for scaling your business
Get more bookings, improve your guest experience, and work smarter
If you manage your own properties or a small portfolio, this track focuses on:
- Increasing bookings and revenue
- Improving listing performance
- Creating standout guest experiences
- Using AI to save time and work smarter
Must-Attend Sessions
- What Matters Now: Aligning the STR Industry for What’s Ahead
Understand the bigger picture—and how it affects your business.
- Travel Trends 2026: What’s Shaping Demand Right Now—and What It Means for Your Business
Know where demand is coming from and how to position your property.
- The Numbers That Matter: Key STR Data & What It Means
Learn which metrics actually matter—and how to use them to improve performance.
- Designing a 5-Star Stay: Creating Memorable Guest Experiences Every Time
Build a guest experience that leads to better reviews, repeat bookings, and higher rates.
- From Host to Operator: Building a Scalable STR Business
Learn how others have grown from single listings to scalable operations.
- Build Your AI Co-Host in 60 Minutes
Create your own AI assistant to handle guest messages, listings, and day-to-day tasks.
- The Brains Trust: Solving STR’s Biggest Challenges Together
Get practical solutions to real challenges from other operators in the room.
- Pricing, Promotion & Demand: The 3 Levers of Revenue
Understand how to optimise pricing and promotions to drive more bookings.
- Mastering the Booking Mix: Direct, OTA & Demand Strategy
Learn how to balance Airbnb, direct bookings, and other channels effectively.
- The Future of Distribution: From Search to AI—and What You Must Do Next
Understand how guests will find properties in the future—and how to stay visible.
What You’ll Walk Away With
- More effective listings and messaging
- Clear strategies to increase bookings
- Practical tools (including AI) to save time
- A better understanding of how to stand out