Kevin Lu is the Head of STR & Mid-Scale Hotels for Oceania at Trip.com Group. Based in Sydney, he leads a team of Market Managers across Australia and New Zealand, driving strategic growth, market competitiveness, and inventory excellence across alternative accommodations and 0–3 star hotel segments.
With extensive commercial expertise in the travel and accommodation sector, Kevin focuses on expanding distribution channels, optimizing connectivity integrations, and elevating price competitiveness across key global points of sale. His current activities center on navigating regulatory shifts in short-term rentals, capitalizing on evolving outbound travel trends, and delivering tailored distribution strategies for hospitality partners throughout the region.
