Catherine Shields has built decades of experience in media, advertising and property, along with deep expertise in tourism strategy and the visitor economy given her service on local and state tourism boards. As Chair and Director of Destination Sydney Surrounds South, a Destination Network for Destination NSW, Catherine led planning reforms in NSW agritourism, opening up new visitor markets and transforming the sector.
As Chair of South Coast Tourism, she played a leading role in establishing award-winning co-operative marketing initiatives between local governments. Her passion for regional tourism and industry collaboration saw her establish Host Nation, an industry podcast that connects short stay hosts and experts across Australia.
Following a senior career in creative roles for Vogue Australia and other lifestyle publications, Catherine is now an investor and owner operator, using her creative expertise to transform properties into unique destination accommodation experiences.
